Polaris Industries Inc. (NYSE: PII) announced today they will be a Founding Partner of U.S. Bank Stadium and an official partner of the Minnesota Vikings.
“As a Minnesota-born company, Polaris is thrilled to partner with the Vikings and support the new stadium. On Sundays during the football season, if our customers aren’t out riding, they’re likely cheering on the Vikings. Vikings fans are our current and future customers – and we share a passion for sports and the outdoors. We look forward to exposing even more Vikings fans to Polaris off-road vehicles, motorcycles, snowmobiles and work vehicles through our partnership,” said Scott Wine, Polaris Chairman & CEO.
Polaris’ extensive offering of powersports, motorcycles, utility and work vehicles will be featured in and around U.S. Bank Stadium on Vikings game days. Polaris is also exploring unique game-day features for fans, such as chauffer services from tailgates to the stadium.
To kick off the partnership, Polaris is giving away a limited-edition Vikings RZR 1000 to benefit the United Way, a long-time philanthropy partner of Polaris and the Vikings. Anyone who goes to gtcuw.org/polaris between today and Dec. 1 and makes a donation or pledges to volunteer will be entered to win (subject to applicable rules).
“With Polaris’ strong reputation as a vibrant Minnesota brand and their significant community presence, this partnership was a natural fit,” said Mark Wilf, Vikings Owner/President. “Not only will Polaris enhance the game experience for fans, we will also collaborate on community outreach efforts, including two offseason Vikings Children’s Fund events. We look forward to working together both to create exciting opportunities for Vikings fans and to have a positive impact throughout Minnesota.”
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all- terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles, and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel, and ORV accessories under the Kolpin and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel, and vehicle accessories is available from authorized Polaris dealers or anytime at www.polaris.com.
