Honda Very Clear About Intended Market

Honda is being pretty clear about the buyers its much-awaited Big Red is ultimately targeted at.

While there will be a host of Big Reds sold to sport/recreation riders and families, Honda is positioning the Big Red as the ultimate work/utility SxS in the market.

Clearly, the Big Red’s automotive-style torque converter 3-speed tranny lends itself to heavy hauling and abusive construction applications in the same way Kubota’s diesel powered RTV with its hydrostatic tranny has found great acceptance with extreme heavy duty buyers.