The Offshore Push

The onslaught of off-shore built kid sized ATVs into the North American marketplace has been almost unbelievable the past three years.

While the actual numbers of off-shore ATVs are not officially known for the same reasons as 2-up full sized 4-wheelers, industry estimates peg the number well in excess of 100,000 units; staggering.

Here’s what we suspect is weighing very heavy on the minds of the current big eight OEMs including Honda, Yamaha, Polaris, Arctic Cat, Suzuki, Kawasaki, BRP and John Deere: What if these off-shore models enter the full-sized market in earnest?