Yamaha Motor Corp., USA, Introduces First Power Assist E-Bike Models
CYPRESS, Calif. – September 20, 2017 – Yamaha Motor Corp., USA, (YMUS) today unveiled its all-new power assist electric bicycle (e-Bike) prototype models. Yamaha’s power assist bicycle product line is scheduled to be available at U.S. dealers starting in 2018.
Yamaha will enter the U.S. bicycle market with Power Assist Bicycles designed by Yamaha for new cyclists and cycling enthusiasts seeking alternative commuting options, a fun and casual weekend cycling adventure or a thrilling new off-road experience.
“Yamaha has been a pioneer, inventor, and innovator in electric bicycles for more than two decades,” said Terry Okawa, President, Yamaha Motor Corp., U.S.A. “And introducing Yamaha electric bicycles at this time will only add further to the depth and diversity of the Yamaha brand in the U.S.”
Yamaha Motor Company, Ltd. (YMC) launched the world’s first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold over 2 million Yamaha power assist bicycles. YMC supplies class-leading e-Bike Systems to select OEM partners worldwide.
“Yamaha is excited to share our passion for power assist bicycles with riders seeking that next new adventure.” said Rob Trester, Division Manager, New Business Development Division which is launching the Yamaha Power Assist Bicycles brand.
The initial prototype models were unveiled this morning at Interbike, the largest bicycle trade event in North America. Yamaha is actively identifying and establishing new relationships with specific retailers currently servicing e-Bike consumers.
Yamaha’s initial prototype models being shown at Interbike and featured now on www.yamahabicycles.com include:
• UrbanRush, balance of power, stiffness, and speed in a sleek road bike chassis.
• YDX-TORC, agile XC mountain bike with aggressive performance and fastest response.
• CrossCore, fitness hybrid design for efficiency and ergonomic comfort.
• CrossConnect, everyday recreation-utility for those that want to take their gear with them.
“e-Bikes have created a universal re-awakening of bicycling in the U.S. and people that might have otherwise dismissed the idea of riding a traditional bike are now finding an alternative solution. That is exciting news for bicycle retail stores and they are quickly embracing the opportunity to help new customers,” said Drew Engelmann, Sales and Marketing Manager, New Business Development Division, which is launching the Yamaha Power Assist Bicycles brand.
Yamaha Power Assist bicycles provide a natural assist feel powered by drive units that have undergone constant evolution through decades of engineering and innovation based on customer feedback. Yamaha’s Triple Sensor System found in PWseries and PW-X system incorporates frictionless sensors that measure the rider’s pedal-torque, bicycle speed and crank arm cadence in real-time with tremendous precision. This design results in a drive unit that provides one of the most refined and natural rides available. Interbike has awarded the PW-X motor with a “2017 Interbike Electric Product Innovation Award,” which will be on display for the duration of the tradeshow among winners in other categories.
Learn more at www.yamahabicycles.com and follow Yamaha at www.facebook.com/yamahabicycles and on @yamahabicycles on Instagram and YouTube.
UPCOMING DIRTTRAX AIRTIMES
LATEST VIDEOS View All
Dirt Trax Television 2017 - Episode 25 Sneak Peek
December 11, 2017
Coming up on an all-new episode of Dirt Trax Television. . .
Dirt Trax Television 2017 - Episode 24 Sneak Peek
December 4, 2017
We celebrate 10 years of the Polaris RZR!
10th Anniversary of RZR at Camp RZR Glamis
December 14, 2017
We head over to Glamis, California to take part in Camp RZR West which marks ten years of ...
Top Gear View All
December 11, 2017
Pro Point 180 Multi-Process MIG-ARC-TIG
The Pro-point Multi-Process Series are leading edge inverter-based multi-process welder that can perform superior welds in either ...
Ask Motorhead View All
April 18, 2017
WILDCAT TRAIL VS. WILDCAT SPORT
Would you be happier with a Wildcat Trail or would you go for a Wildcat Sport if you had your choice?
Headlines View All
December 14, 2017
2018 TEXTRON ALTERRA 300
The 2018 Alterra 300 from Textron Off Road delivers big features and capabilities at a small price.
Tourism View All
November 17, 2017
WIN AN OFF-ROAD FAMILY ADVENTURE GETAWAY
Win an Off-Road Family Adventure Getaway at Spearhead Trails in beautiful Southwest Virginia.