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CAN-AM NAMED OFFICIAL OFF-ROAD VEHICLE OF LUKE BRYAN FARM TOUR

DirtTrax
9/1/2017

Valcourt, Quebec/Canada, August 31, 2017 – BRP’s (TSX:DOO) Can-Am off-road brand is proud to be the official off-road vehicle of the Luke Bryan Farm Tour.

“Can-Am is all about passion. We work hard at reinventing ourselves to bring the best to people, as does the agricultural community,” said Marc-André Dubois, Marketing Director for Can-Am off-road. “To have the opportunity to support Luke Bryan’s values and affection for farmers is something we are really proud of. We are eager to start the tour and share the Can-Am experience with every Luke Bryan fan.”

This two-year commitment will give the Can-Am team opportunities to meet with over 100,000 Luke Bryan Farm Tour fans and live concertgoers. Can-Am, in addition to being the official off-road vehicle of Farm Tour, will have a bold presence at all six events to give people the full Can-Am experience, filled with fun and excitement.

“The Farm Tour is all about giving back to the local farmer and their families,” shared Luke. “Can-Am is a passionate brand with outstanding off-road products that shares our appreciation for the agricultural community. We’re pleased to have Can-Am assist us in our efforts to honor them.”

Country music and Luke Bryan Farm Tour fans alike can learn more about Can-Am vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths at each venue. Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including the Can-Am Defender, which is built to excel in agricultural and off-road settings with a tough, capable and clever framework. The booth activities will include offering free giveaways for those who register to win.

The 2017 Luke Bryan Farm Tour, in its ninth year, kicks off Thursday, Sept. 28, at Benes Farm in Lincoln, Nebraska. It concludes Saturday, Oct. 7, at Stowers Farm in Centralia, Missouri. Midwest farms in the states of Illinois, Indiana, Iowa and Kansas comprise the other tour stops.






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