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A NEW BREED OF ARGO

Staff Report
8/15/2017

August 13th 2017 will go down in ARGO’s second fifty years of history as a very big day.

The company used its 2018 dealer show to celebrate ARGO’s fifty years of building credible, consumer-available amphibious extreme terrain vehicles.

ARGO’s worldwide dealer network was invited to the birthplace and headquarters of the brand in New Hamburg, Ontario for the 50th party but got an eyeful when the new 2018 ARGO Xplorer ATVs were rolled out.

The move to unveil a comprehensive line of ATVs made a powerful impression on the dealers in attendance. Obviously, the ARGO name brings substantial equity to a new product as the name has carried a reputation for toughness, durability and longevity since day one.

This new breed of Xplorer ATVs possesses all these qualities and, as a component of the dealer meeting, ARGO arranged for dealers to sample the new Xplorers in a real off-road environment firsthand.

ARGO’s new CEO, Brad Darling, has worked for over a year to bring a new level of sophistication to the company’s communication and marketing efforts, not to mention the assembling of a powerhouse team of engineering talent led by powersports engineering innovator Doug Braswell.

It was clear the dealers in attendance got an eyeful of the new ARGO showing off a new and higher level of professionalism throughout the 2-day meeting. Quality and feature improvements to the legendary Xtreme Terrain amphibious ARGOs were obvious and abundant.

ARGO Xplorer ATVs are set to make a significant impact on the market. They are well engineered off-road vehicles from a proud company set to innovate for another 50 years.

We suspect the Xplorer line will be among the most shopped off-road vehicles in MY 2018. Naturally, ARGO has positioned its new ATVs in the most sought-after market segments then has carefully priced these 4-wheelers at exceptional MSRP levels.

Most certainly, buyers this season need to visit an ARGO store and check out this impressive line-up of new Xplorers.





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UPCOMING DIRTTRAX AIRTIMES

  • The next episode of DirtTrax airs November 25 at 8:00 AM EST on OLN across Canada.

  • The next episode of DirtTrax airs November 22 at 10:30 AM EST on WILD TV in Canada.

  • The next episode of DirtTrax airs November 21 at 10:00 AM EST on Outdoor Channel (USA).


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